You have written and designed your book, which means that the fun part is over. You have had a great time writing your book and getting it published. Now, your book is available for sale. If you haven’t opted for the traditional route of publication, it means that Amazon has now started to send sales your way – or – maybe you wish that sales would be coming your way. 

The thing is that sales don’t start pouring in once you have published your book. As a matter of fact, the real work begins after you hit publication. 

Understand the Sales Cycle

Typically, what happens in the first days or the first weeks after the book goes live is crucial to how your book performs later on. It is also crucial to how the book publication platform chooses to promote your book to its ideal customers. 

Basically, if your book generates little to no interest – then the book publication platform will assume that your book is not interesting or that it is not written well. The platform might also assume that the book isn’t created well or it is just not what your ideal customers want.

In this case, Amazon or any other book publication platform that you might have chosen won’t bother giving it any attention in the search results. 

Sales Lead to More Sales 

If you do simple math, you already know that publishers want to make sales. If your book starts off making sales, your chosen publisher will help it make more sales. The rule is that more sales lead to more sales. 

The question that you should be asking yourself is what you can potentially do to make your book gain momentum right after publishing your book. On that note, you might want to think about making your book sellable even before you hit publication.

For instance, if you are writing a children’s book, you might want to check out how to publish a children’s book and how to build an audience of ideal readers who are waiting for the book to be published even before you publish it. 

Establish An Email List

To make your book sellable, you will want to establish an email list and then notify your email list. If you haven’t created an email list already, starting one should be your top priority. The thing is that people who join your email list will be the most loyal and genuine out of all potential customers. 

Your email is your platform that you can use to get directly in touch with someone who is already interested in your books or in your brand.

When someone chooses to give you their email address, it means that they like you or your books. It also means that you have created some sort of trust with that particular person, which means that they want to give you their email address so you can keep them updated about your work. 

Do Your Research

You might have already seen a book on Amazon or any other publication platform that was only published a few days ago and already has hundreds or even thousands of reviews already. You might be wondering how they have been able to do that. 

Now, if you do your research, you will get to know that this is so because the authors of those books that are already doing well – already have an email list, and they have kept their email list in the loop about their upcoming book.

So, now you know that you should use your email list to build a team of people who will be waiting for your book release and immediately buy and review your books whenever you release them. 

Leverage Social Media

Social media has made marketing and promoting products so much easier. On that note, you should leverage social media to connect with people who might be interested in your books, essentially through social media. 

When using social media, you can post about your existing books or new books that you are going to release soon. You can also post about services or products that you plan to offer and that are related to the niche that your books are also in.

Now, you should know that the trick with social media is not to use it to sell, sell, and sell. Your ideal buyers wouldn’t want to be constantly sold to. If you do so, they will quickly unfollow you.

Publish Posts Not Related to Sales

When it comes to social media posts, make sure that not every one of your posts is about selling. Make sure to include interesting and informative posts that aren’t linked with selling. For instance, you might want to post content where you offer useful advice, tips, and whatever else information your book is linked with.

You can also share excerpts from your upcoming book or glimpses into you or your life and behind-the-scenes of your brand. You get the point – your options are not limited to sales alone. If you keep things interesting and informative, people are more likely to take notice of your sales posts.

Also, if your social media followers like what they see through your posts when you are not trying to sell them something, they will be much more inclined to buy from you.

Get Valuable Reviews

Ideally, you should try to get reviews for your book immediately after you get it published. This should be the main goal if you want to make your book more sellable after having it published. What reviews do for your book is that they essentially validate to the publisher and your potential customers that your book is undoubtedly worth buying. 

Getting reviews in the earlier days after book publication will show whether or not people are interested in buying your book and whether they like it or not. If you get your book published through Amazon, you should know that Amazon’s algorithm is based on its customer behavior, and Amazon trusts what its customers do. 

So, getting valuable reviews should be your top priority, too.