Does your company need a helping hand to reach its goals?

The battle for consumer attention is fiercer than it’s ever been – especially online. As a business, you must not fail to provide an unrivalled customer experience with your brand – and marketing plays a critical role in achieving this.

Traditional marketing involves the use of media like newspapers, magazines, billboards, signage, radio, and television for advertising products and services. These all remain important, but there are more effective ways for companies to reach their customers and prospects – and digital channels represent this new approach, with more than 90% of Americans now using the internet.

Digital marketing is also often referred to as Internet marketing or online marketing. All online marketing is digital – but not all digital marketing occurs online.

Digital marketing leverages digital channels and encompasses communicating with target audiences via search engines (paid ads and organic search), email, social media, MMS/RCS/SMS, digital billboards, on-demand TV ads, and websites.

Digital Marketing is:

✔ Cost-effective

✔ Engaging 

✔ Personalized 

✔ Measurable

✔ Versatile

✔ Optimizable 

The Main Types of Digital Marketing include:

✔ SEO or search engine optimization helps a website rank highly in organic search engine results when users type in a specific search term (keyword or phrase) to find what they seek online. It is a great strategy for everyone from sole trader startups to large international powerhouse companies. It is a complex set of on-page, off-page, local, and technical practices that work with Google’s algorithm and need an expert approach for the best outcomes.

✔ Social Media Marketing leverages social platforms like Facebook, Instagram, LinkedIn, TikTok, X (Twitter), Pinterest, and others by building and nurturing connections between consumers and brands. From inbound to outbound social media, every business can benefit from a social media marketing strategy – and this in itself supports SEO efforts.

✔ Paid Ads (Pay-per-Click) reach highly targeted audiences and are unique in that businesses only pay for the ads when a user clicks on them. They are a flexible way to advertise within your budget and work on search engines as well as social media channels.

✔ Email Marketing is very effective when you have a database of recipients who have subscribed or otherwise opted-in by providing their email address (e.g. an existing or previous customer/client). It’s a way to connect directly, segment and personalize marketing content, and deliver a high ROI.

Working with the right digital marketing professionals can up the ante for your business in terms of leads and conversions, expanding your reach, revenue potential, and growth via highly targeted strategic campaigns. 

For example, if you’re situated in Southern California, Twelve12 is a local Irvine-based marketing agency specializing in an array of Strategy, Branding, and Marketing services near you. From logos and website design to leadership training and development, search engine optimization (SEO) to visual identity and company naming, creative strategy to video production, internet marketing to campaign development and advertising, apps and e-commerce to website development, and comprehensive public relations strategies, they do it all! 

What are you waiting for? Get the ball rolling now for a new level of success in the months ahead.