Shopify, one of the top e-commerce platforms, has authorized various entrepreneurs to start their digital stores. Moreover, having a store is only the start. To succeed, it is important to make sure your online store is visible to prospective customers. This is where Shopify SEO optimization comes into the picture.
In this post, you will understand how to optimize your store to position higher on Google in a few simple steps.
Essential Steps for Effective SEO Optimization on Shopify
1. Reform Your Shopify Website Structure
The way your text is arranged on your page is very significant to Search Engine Optimization success. When buyers are able to quickly and effortlessly find the things they are searching for, they tend to stay for more time on your website and check many pages, which can help boost your SEO rankings. A simpler website structure makes it easy for search engines to crawl your website and rank your products at the top of Google pages.
2. Enhance the User Experience
Now, let us have a look at some ways you can enhance the user experience of your online store, which will also help you rank at the top in search results.
A. Increase Your Website Speed
Website speed is all related to accessibility. When your site is simple to scroll, and everything moves faster, viewers have no reason to get frustrated with your online store. This signifies that they are likely to spend more time on your website.
To make your Shopify store faster to access, you can:
- Employ a fast and mobile responsive theme.
- Use smaller and SEO optimized images.
- Delete any applications you are not using.
- Do not use sliders.
B. Consider a Responsive Design
Another step for better Shopify SEO optimization is to consider a responsive design. This means your Shopify store will look best on any device, such as a tablet, desktop, or smartphone.
Responsive themes can enhance user experience and make visitors stay on your site for longer. As Google considers “time spent on page” as an indicator of a site’s value, having a site that is simple to scroll and interpret can increase rankings. On the other hand, improved ranks and usability result in repetitive visitors and increased conversions.
Making sure your store is mobile optimized is significant because, nowadays, shoppers are buying more and more through their smartphones.
3. Identify the Correct Target Keywords
No Shopify SEO optimization will be complete without proper keyword research. It is the base of SEO success.
But how do you find the correct keywords to generate traffic to your online shop?
The best method to initiate is not with frilly tools. But only to create a list of at least five key topics that your shop’s customers think about and are closely associated with your product.
4. Optimize Product Pages for Shopify
After identifying the correct target keywords, you must have a list of keywords and a logical website architecture. After that, optimize your store pages with the help of your keywords.
Begin with your main pages first. These will be your homepage, main product pages, and top-selling product pages. We are talking about your store’s pages, which are the most rewarding and have increased conversions.
If you are starting a new store, you still need to optimize your homepage. There are a few easy ways to select which different pages to optimize:
- Pages for the products that created the most buzz towards the launch of your store
- Product pages related to the most searched keywords you got (> 10K searches/month)
5. Create Links to Your Store
Search engines use backlinks to identify how the wider community thinks about your store. Consider it as word of mouth for SEO. It is an off-page Shopify SEO optimization strategy that depends on building your credibility.
Here are a few tips to get links for your store:
Industry or Influencer Voices: Reach out to influencers or industry leaders for interviews to create links and content.
Supplier/Manufacturer: If you sell products manufactured or supplied by renowned companies, they may have a rule that certified retailers can obtain a link. You can email them to ask if they will connect to your store.
Broken Links: Some work is needed to search for broken links for products and services the same as you offer. Once you get one, connect to the owner of the website showing the broken link and have them connect to your site in its place.
Mentions: You may already be mentioned in many places without getting linked. You can utilize those mentions and send an email requesting them to link to your website with the mention.
Since broken links can affect your Shopify SEO optimization, this is a mutually profitable solution for both parties.
6. Use Content Marketing to Rank Higher
Now that you have everything in place, let’s discuss content marketing.
Visitors visit your website because of its content. As an online shop owner, you may be attracted to skimping on the content or may think about product descriptions to be sufficient content. You will have profound success if you take the time to make original content that enhances your whole user experience.
Create a list of all the things your customers inquire about you or anything you think customers may need answers to. That means no product details but actual responses.
Your content is a possibility that allows customers and prospective customers to know your store in a way that does not include selling. It is also one of the simplest ways to rank on top for more keywords and obtain more backlinks.
7. Employ the Best Shopify SEO Apps and Tools
Some of the best Shopify tools and apps that you can use to boost your site’s rankings are Plugin SEO, Smart SEO, Yoast, and SEMRush.
Final Words
While SEO optimization for Shopify stores is a significant step towards getting online success, it is just the starting. SEO practices can bring organic traffic to your shop, but changing that traffic into trustworthy customers is where the actual challenge comes. Thus, Opositive comes into play because it is not just about generating traffic; it is about amending that traffic for higher conversions.