In recent years, rugby players have become prominent figures in the world of high fashion. By partnering with global luxury brands, these athletes are breaking traditional stereotypes and redefining the image of rugby players.

Considered the best rugby player in the world, Antoine Dupont has teamed up with one of the most recognisable fashion brands in the world, Louis Vuitton. As an ambassador for the luxury brand ahead of the Paris 2024 Olympics, Dupont represents a new era where athletes play a significant role in the fashion industry. His partnership with Louis Vuitton reflects his growing influence, both on and off the pitch.

  • Natasha Hunt and Abbie Ward

England women’s rugby players Natasha Hunt and Abbie Ward have teamed up with Crew Clothing, a British lifestyle brand. This partnership shines a light on the accomplishments of this dynamic pair, while bringing them into the fashion spotlight.

  • Maro Itoje

Maro Itoje, England rugby star and fashion enthusiast, has collaborated with top brands like Ralph Lauren, Marks & Spencer, and Sanderson Design Group, showcasing his influence beyond rugby. He also joined Under Armour’s global roster, promoting young athletes and sports. These ventures highlight his versatility and strong fashion presence.

  • Bundee Aki

Irish rugby player Bundee Aki has brought his flair to Louis Copeland, a renowned Irish menswear brand. Known for his powerful performances on the field, Aki’s collaboration showcases the intersection of sport and sophistication, proving that rugby players can transition seamlessly into the fashion world.

  • Marlie Packer

England rugby union star and key player for Saracens, Marlie Packer, serves as a brand ambassador for Castore, a British premium sportswear brand. Known for her leadership as England captain and her relentless energy and skill on the field, Castore hopes some of this magic will rub off on their sportswear.

  • Cheslin Kolbe

South African rugby star Cheslin Kolbe has been associated with Russell Athletic, an American sportswear brand. Kolbe’s dynamic playing style and international appeal make him a fitting representative for the brand’s athletic apparel.

The Future of Rugby and Fashion

These partnerships highlight how rugby players are stepping into high-profile ambassadorial roles traditionally dominated by other industries. It’s also a reflection of rugby’s growing global appeal and the increasing recognition of women’s rugby and women’s sports more broadly. By teaming up with major fashion brands, they’re not only raising their own profiles but also bringing a fresh perspective to the world of luxury fashion.