A display or booth is essential when showcasing your business at a trade show. It can help your business stand out and attract the right customer’s attention. Depending on factors such as location, event status, business type, and budget, some displays may be a better fit for you than others. This blog will discuss 5 different types of trade show displays so that you can find the best one for your business and its marketing goals.

1. Pop Up Displays

If you attend many trade shows and want to increase brand awareness, pop-up displays are an optimal choice. They are decently large to catch a customer’s eye while remaining portable and affordable. They are lightweight, allowing them to be moved easily for setup and take-down. They usually come in size 8 ft by 10 ft but can be customized to your needs.

2. Tents

A tent is another great portable and quickly assembled option. Although trade shows are usually held indoors, there are occasions when they are held outdoors. When they are outdoors, tents protect them from weather and act as shade from the sun. They can also create a more personalized experience between you and the customer, as tents offer more privacy and customers will be less distracted by neighboring booths.

3. Banner Stands

A banner is a great way to communicate your company’s product and services in a way that engages the consumer. Banner words and graphics boost your brand’s visibility and mission. Similar to pop-ups, banners are lightweight and easy to transport. You can have one or multiple of these portable trade show displays and organize them in a way that looks good for you specifically.

4. Truss Displays

If you are looking for a more complex, customizable, and versatile display, a truss display may have everything you are looking for. They are made of metal trusses to create a sturdy base for what you may want to do. It can hold lights and screens, which can elevate the marketing experience as a whole. These types of displays can accommodate many different graphics and location sizes.

5. Modular Displays

A modular display is a great choice if you go to numerous trade shows that all have different area spacing. A modular display consists of multiple parts that can be detached or attached. Each part is cohesive to the brand’s mission and products/services while being able to adapt wherever you are. Simplify your life by creating multiple display options while keeping the message the same throughout.

Conclusion

Trade show displays are a great way to communicate what your brand has to offer and get in touch with consumers that your product or service can help. Finding the marketing tools that work for your specific company can help elevate your business to new heights. Through these different display options, you can find the one that will help your business thrive. Let’s create a meaningful experience for your customers by finding what works best.